Content Development
“Home Sweat Home” (Facebook, 2018)
Anybody can have an idea. The trick is finding the one people can’t stop talking about.
That’s my favorite part of the creative process.
Whether you’re starting with a blank page, a well-known personality, existing IP, or just the spark of an idea, I love figuring out what makes people lean in. The best concepts feel inevitable once you’ve heard them, but getting there takes curiosity, research, strategy and a whole lot of creative problem-solving.
Here’s where I can help:
Find fresh takes on existing talent, brands and IP
Develop original television series, YouTube channels, podcasts and digital formats
Identify compelling people, businesses and stories with franchise potential
Pressure-test ideas before you spend time and money making them
Create polished pitch decks that clearly communicate your vision
Produce sizzles and pilots that get people excited about what’s next
Every great project starts with a conversation. So if you’re a creator, an on-camera personality, a brand or a company with an idea you’d like to explore, let’s talk. I also review outside pitches. Before we dive in, I’ll just ask you to sign a standard submission release form.